The Burlington School Style Guide
• DOs AND DON’Ts
The Burlington School marks may not be altered in any way. Only approved artwork is to be used. Color or proportions are not to be changed. Do not or attempt to add words, other symbols, or create any TBS-related logos on your own. The size, spacing and colors of TBS logos are set.
The Burlington School’s visual identity is created through logos, icons, typography, design, photos and color. In order to promote the TBS brand and experience, consistent guidelines must be followed.
• Advice and Approval
The Director of Communications manages and oversees use of The Burlington School’s visual identity. For advice and approval of design projects, or marks on websites or other electronic communications, contact Chris Rash at 336-228-0297 or firstname.lastname@example.org.
• TBS Seal
The School’s Name and Mascot
Use the school's entire name — The Burlington School — for the first reference. In subsequent references, use of TBS is appropriate.
TBS utilizes the nickname of Spartans. When referring to athletic teams, never use the term Lady Spartans. All TBS teams use only the Spartans name. “Sparty” is the name of the school’s mascot.
Institutional Colors and Font
The official colors of The Burlington School are specified according to the Pantone Matching System (PMS). The Pantone number, its process color equivalent (CYMK) and the recommended web colors (RGB) are indicated as coated and uncoated colors.
This document should not be used to match color on press. Please refer to a Pantone color selection book for correct rendition of color.
RED: R – 206, G – 17, B – 38; C – 12, M – 100, Y – 98, K – 3; PMS: #CE1126
BLACK: R – 30, G – 30, B 30; C – 0, M – 0, Y – 0, K – 100
TBS utilizes TW Cen MT as its primary font. This font should be used for all headers whenever possible. Body text may also utilize this font, but can also use the Myriad Pro family of fonts for any printed materials.
Advertising Best Practices
The Burlington School is committed to:
- Developing and maintaining a consistent voice that allows the promotion of the school's creativity and unique qualities.
- Reaching appropriate audiences, including current families, alumni and potential new families to the school.
Social Media Guidelines
Social media is just one way that TBS releases information and engages with the community. Though social media is constantly evolving, TBS will look to continue to use social media outlets to fully promote the school and its students.
• Make use of TBS branding
TBS can be branded in a variety of ways, including its various logos. Please refer back to the logo section of this style guide for the approved TBS logos. All requirements for the use of any TBS logo also apply to social media content. Do not modify or design any TBS mark for use on social media.
• Monitor comments and check frequently for SPAM posts
Caretakers of TBS social media platforms must monitor comments to the account. Those caretakers will delete anything that is inappropriate or commercial in nature. Blocking posters will be done only as a last resort as that could result in a loss of effective communications.
• Commit to frequent updates
As users can become frustrated with an idle social media account, caretakers need to commit to a variety of updates each week, but will need to make sure to not post an overwhelming amount of content.
• Personal Pages
Personal social media accounts or personal websites may not use TBS branding without proper authorization. Those accounts are not appropriate places to disseminate TBS news or make official statements. It is acceptable to repost items TBS has posted to its social media accounts or website.
• New Accounts
Any new accounts associated with The Burlington School must be approved by the Director of Communications and/or the Head of School. The Director of Communications must have administrator rights, along with any user names and passwords, for all school-related accounts.
All TBS email accounts must utilize the following signature:
THE BURLINGTON SCHOOL
1615 Greenwood Terrace
Burlington, NC 27215
(Facebook Logo) (Twitter Logo)